Mary Haddock-Staniland / Global DEIB Advocate

Mary Haddock-Staniland is a social pioneer, business advisor, and Belonging and Inclusion Curator. Her drive for change is rooted in her lived experience overcoming barriers as a young Trans Woman in Aotearoa.

Today, she is a global DEIB advocate, keynote speaker, and changemaker whose work empowers communities, companies, and institutions to centre inclusion and belonging.

With a growing international profile and a powerful message, Mary needed a digital home that matched the strength of her voice and the mana she brings to every space she enters.

Through a careful balance of clarity, impact, and intention, this project demonstrates how thoughtful digital design can honour a person’s lived experience and leadership. Every decision  from typography to colour, layout to content flow was crafted to ensure the website not only reflected Mary’s bold and beautiful presence and DEIB mission, but also offered an intuitive and empowering experience for visitors.

This case study captures the collaborative journey of creating a digital space that mirrors the depth, dignity, and influence Mary brings to her work. Blending strategic functionality with a strong visual identity to amplify her voice on a global stage.