Case Study: Ridgeway Builders - Lead Generation / Advertising
Ridgeway Builders
Lead Generation / Paid Advertising
Case Study
Lead Generation with 530x return on ad spend!
Objective
Ridgeway Builders aimed to increase local brand awareness and attract high-quality inbound leads for residential construction projects. Their goal was to connect with homeowners in their region and position themselves as a trusted local architectural builder.
Approach
We developed a targeted campaign across Facebook and Instagram focused on engaging local homeowners. The strategy included:
-
High-quality photography showcasing past builds
-
Clear, trustworthy messaging emphasising craftsmanship and community
-
Messenger integration to make it easy for people to enquire
-
Geo-targeted audience of homeowners aged 30–65+ within the client’s service area
Outcome
The campaign generated several local enquiries. One of these leads converted into a residential build valued at $170,000.
-
Total Project Value: $170,000
-
Estimated Return on Ad Spend (ROAS): 530x
(Every $1 spent returned approximately $530 in booked work)
Conclusion
This campaign highlights the impact a well-crafted digital strategy can have, even on a modest budget. With thoughtful targeting, clear messaging, and strong creative, Ridgeway Builders turned a $321 investment into a $170,000 construction project.
Case Study: Mary Haddock-Staniland
Mary Haddock-Staniland / Global DEIB Advocate
Website Design | SEO Update
Case Study
Redefining a Digital Presence for Mary Haddock-Staniland
Global DEIB Advocate
Mary Haddock-Staniland is a social pioneer, business advisor, and Belonging and Inclusion Curator. Her drive for change is rooted in her lived experience overcoming barriers as a young Trans Woman in Aotearoa.
Today, she is a global DEIB advocate, keynote speaker, and changemaker whose work empowers communities, companies, and institutions to centre inclusion and belonging.
With a growing international profile and a powerful message, Mary needed a digital home that matched the strength of her voice and the mana she brings to every space she enters.
Through a careful balance of clarity, impact, and intention, this project demonstrates how thoughtful digital design can honour a person’s lived experience and leadership. Every decision from typography to colour, layout to content flow was crafted to ensure the website not only reflected Mary’s bold and beautiful presence and DEIB mission, but also offered an intuitive and empowering experience for visitors.
This case study captures the collaborative journey of creating a digital space that mirrors the depth, dignity, and influence Mary brings to her work. Blending strategic functionality with a strong visual identity to amplify her voice on a global stage.
Project Outcomes:
Post-redesign, organic search performance skyrocketed, with an:
- 80% increase in website clicks
- 119% boost in click through rate
- A move from position 4.18 to 2.56 in average search ranking
These results showcase how the redesign and SEO have not only elevated Mary’s digital presence but are also powering meaningful connections with her audience
Case Study: Fiona Lascelles
Fiona Lascelles / Art Director
Custom Website Design
Case Study
Artistic Approach To Website Design
For this project, the objective was to craft a website that reflected the unique artistic style of Fiona Lascelles, a renowned Art Director in New Zealand. The goal was to create a digital platform that embodied Fiona’s unique creativity whilst providing an intuitive, engaging experience for visitors.
The design process was guided by the desire to blend aesthetics with functionality. Key design elements, such as bold visuals, dynamic layouts, and carefully chosen typography were selected to showcase Fiona’s artwork in a way that was both visually captivating and user-friendly. The website needed to act as a digital portfolio, seamlessly conveying Fiona’s artistic vision and design expertise to her target audience.
Through a balance of form and function, the project highlights how thoughtful design decisions can elevate both the user experience and the artistic expression within a digital space. Each design choice, from interactive features to color palettes, was made to ensure the website not only represented Fiona’s artistic passion but also provided an enjoyable and immersive unique browsing experience.
This case study explores the collaborative approach to achieving a digital presence that mirrors the creative excellence Fiona is known for, combining artistry and web design in a way that truly speaks to her beautiful artistic vision.
Client Questionnaire
It has been great to finally consolidate my creative practice after many years of working and making. The work itself is quite disparate in both form and content so to be able to bring it together to provide a holistic overview of my critical thinking as a creative, rather than positioning myself in a particular box was a win. Achieving this goal would never have happened without making the website.
It made me consider carefully how I defined my creative practice and what was the best work to use that best backed this up but then, also how to present it.
It was an evolutionary process for me as I navigated my way through The How and The What. I really appreciated Rosalie’s input in navigating the job in a way that accommodated this process of reverberation. I’m sure there are others who may have found this frustrating, but I was very grateful for Rosalie’s patience as we nutted it out.
The simplicity and precision of the site stands out for me. Its elegant navigation creates an act of unfolding of the work. The site design and my work combine together quite seamlessly without any jangly bits that distract from its intention.
Overall…. Rosalie is a skilled and professional web designer who is both reliable and easy to work with. She took the time to fully understand my goals and provided good advice, which she then proceeded to thoughtfully integrate into a bespoke website that aligned with my expectations while also improving its overall functionality and aesthetic appeal.
Her collaborative approach and friendly communication style was refreshing. Throughout the entire process, she maintained an open dialogue, making it easy to discuss ideas, revisions, and improvements. Her professionalism was matched by her patience and willingness to refine details until every aspect of the website was right.
Beyond delivering a great result Rosalie spent time ensuring I was confident in managing the site by offering helpful and targeted online training sessions.
Overview Fiona Lascelles / art director
“From communicating the rich food story of Aotearoa in Cuisine magazine to the book design of Through Shaded Glass for Te Papa Press, these projects demonstrate my ability to merge historical, cultural, and artistic perspectives into cohesive design experiences. But it is a self-published limited edition art book project that I am most proud of: Uprooted, a book of levitating flowers and other fashionable nonsense. The elevator pitch goes… What if the internet was soil, what flowers would grow? It recently won a gold award for print at the International Design Awards.From communicating the rich food story of Aotearoa in Cuisine magazine to the book design of Through Shaded Glass for Te Papa Press, these projects demonstrate my ability to merge historical, cultural, and artistic perspectives into cohesive design experiences. But it is a self-published limited edition art book project that I am most proud of: Uprooted, a book of levitating flowers and other fashionable nonsense. The elevator pitch goes… What if the internet was soil, what flowers would grow? It recently won a gold award for print at the International Design Awards.”
Purchase Fiona’s book uprooted here and own a piece of NZ fine art history.