Ridgeway Builders
Lead Generation / Paid Advertising
Case Study
Lead Generation with 530x return on ad spend!
Objective
Ridgeway Builders aimed to increase local brand awareness and attract high-quality inbound leads for residential construction projects. Their goal was to connect with homeowners in their region and position themselves as a trusted local architectural builder.
Approach
We developed a targeted campaign across Facebook and Instagram focused on engaging local homeowners. The strategy included:
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High-quality photography showcasing past builds
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Clear, trustworthy messaging emphasising craftsmanship and community
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Messenger integration to make it easy for people to enquire
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Geo-targeted audience of homeowners aged 30–65+ within the client’s service area
Outcome
The campaign generated several local enquiries. One of these leads converted into a residential build valued at $170,000.
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Total Project Value: $170,000
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Estimated Return on Ad Spend (ROAS): 530x
(Every $1 spent returned approximately $530 in booked work)
Conclusion
This campaign highlights the impact a well-crafted digital strategy can have, even on a modest budget. With thoughtful targeting, clear messaging, and strong creative, Ridgeway Builders turned a $321 investment into a $170,000 construction project.