Ridgeway Builders

Objective

Ridgeway Builders aimed to increase local brand awareness and attract high-quality inbound leads for residential construction projects. Their goal was to connect with homeowners in their region and position themselves as a trusted local architectural builder.

Approach

We developed a targeted campaign across Facebook and Instagram focused on engaging local homeowners. The strategy included:

• High-quality photography showcasing past builds

• Clear, trustworthy messaging emphasising craftsmanship and community

• Messenger integration to make it easy for people to enquire

• Geo-targeted audience of homeowners aged 30–65+ within the client’s service area

Outcome

The campaign generated several local enquiries. One of these leads converted into a residential build valued at $170,000.

• Total Project Value: $170,000

• Estimated Return on Ad Spend (ROAS): 530x
  (Every $1 spent returned approximately $530 in booked work)

Conclusion

This campaign highlights the impact a well-crafted digital strategy can have, even on a modest budget. With thoughtful targeting, clear messaging, and strong creative, Ridgeway Builders turned a $321 investment into a $170,000 construction project.