Case Study: Ridgeway Builders - Lead Generation / Advertising
Ridgeway Builders
Lead Generation / Paid Advertising
Case Study
Lead Generation with 530x return on ad spend!
Objective
Ridgeway Builders aimed to increase local brand awareness and attract high-quality inbound leads for residential construction projects. Their goal was to connect with homeowners in their region and position themselves as a trusted local architectural builder.
Approach
We developed a targeted campaign across Facebook and Instagram focused on engaging local homeowners. The strategy included:
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High-quality photography showcasing past builds
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Clear, trustworthy messaging emphasising craftsmanship and community
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Messenger integration to make it easy for people to enquire
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Geo-targeted audience of homeowners aged 30–65+ within the client’s service area
Outcome
The campaign generated several local enquiries. One of these leads converted into a residential build valued at $170,000.
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Total Project Value: $170,000
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Estimated Return on Ad Spend (ROAS): 530x
(Every $1 spent returned approximately $530 in booked work)
Conclusion
This campaign highlights the impact a well-crafted digital strategy can have, even on a modest budget. With thoughtful targeting, clear messaging, and strong creative, Ridgeway Builders turned a $321 investment into a $170,000 construction project.
Case Study: Mary Haddock-Staniland
Mary Haddock-Staniland / Global DEIB Advocate
Website Design | SEO Update
Case Study
Redefining a Digital Presence for Mary Haddock-Staniland
Global DEIB Advocate
Mary Haddock-Staniland is a social pioneer, business advisor, and Belonging and Inclusion Curator. Her drive for change is rooted in her lived experience overcoming barriers as a young Trans Woman in Aotearoa.
Today, she is a global DEIB advocate, keynote speaker, and changemaker whose work empowers communities, companies, and institutions to centre inclusion and belonging.
With a growing international profile and a powerful message, Mary needed a digital home that matched the strength of her voice and the mana she brings to every space she enters.
Through a careful balance of clarity, impact, and intention, this project demonstrates how thoughtful digital design can honour a person’s lived experience and leadership. Every decision from typography to colour, layout to content flow was crafted to ensure the website not only reflected Mary’s bold and beautiful presence and DEIB mission, but also offered an intuitive and empowering experience for visitors.
This case study captures the collaborative journey of creating a digital space that mirrors the depth, dignity, and influence Mary brings to her work. Blending strategic functionality with a strong visual identity to amplify her voice on a global stage.
Project Outcomes:
Post-redesign, organic search performance skyrocketed, with an:
- 80% increase in website clicks
- 119% boost in click through rate
- A move from position 4.18 to 2.56 in average search ranking
These results showcase how the redesign and SEO have not only elevated Mary’s digital presence but are also powering meaningful connections with her audience
Case Study: Fiona Lascelles
Fiona Lascelles / Art Director
Custom Website Design
Case Study
Artistic Approach To Website Design
For this project, the objective was to craft a website that reflected the unique artistic style of Fiona Lascelles, a renowned Art Director in New Zealand. The goal was to create a digital platform that embodied Fiona’s unique creativity whilst providing an intuitive, engaging experience for visitors.
The design process was guided by the desire to blend aesthetics with functionality. Key design elements, such as bold visuals, dynamic layouts, and carefully chosen typography were selected to showcase Fiona’s artwork in a way that was both visually captivating and user-friendly. The website needed to act as a digital portfolio, seamlessly conveying Fiona’s artistic vision and design expertise to her target audience.
Through a balance of form and function, the project highlights how thoughtful design decisions can elevate both the user experience and the artistic expression within a digital space. Each design choice, from interactive features to color palettes, was made to ensure the website not only represented Fiona’s artistic passion but also provided an enjoyable and immersive unique browsing experience.
This case study explores the collaborative approach to achieving a digital presence that mirrors the creative excellence Fiona is known for, combining artistry and web design in a way that truly speaks to her beautiful artistic vision.
Client Questionnaire
It has been great to finally consolidate my creative practice after many years of working and making. The work itself is quite disparate in both form and content so to be able to bring it together to provide a holistic overview of my critical thinking as a creative, rather than positioning myself in a particular box was a win. Achieving this goal would never have happened without making the website.
It made me consider carefully how I defined my creative practice and what was the best work to use that best backed this up but then, also how to present it.
It was an evolutionary process for me as I navigated my way through The How and The What. I really appreciated Rosalie’s input in navigating the job in a way that accommodated this process of reverberation. I’m sure there are others who may have found this frustrating, but I was very grateful for Rosalie’s patience as we nutted it out.
The simplicity and precision of the site stands out for me. Its elegant navigation creates an act of unfolding of the work. The site design and my work combine together quite seamlessly without any jangly bits that distract from its intention.
Overall…. Rosalie is a skilled and professional web designer who is both reliable and easy to work with. She took the time to fully understand my goals and provided good advice, which she then proceeded to thoughtfully integrate into a bespoke website that aligned with my expectations while also improving its overall functionality and aesthetic appeal.
Her collaborative approach and friendly communication style was refreshing. Throughout the entire process, she maintained an open dialogue, making it easy to discuss ideas, revisions, and improvements. Her professionalism was matched by her patience and willingness to refine details until every aspect of the website was right.
Beyond delivering a great result Rosalie spent time ensuring I was confident in managing the site by offering helpful and targeted online training sessions.
Overview Fiona Lascelles / art director
“From communicating the rich food story of Aotearoa in Cuisine magazine to the book design of Through Shaded Glass for Te Papa Press, these projects demonstrate my ability to merge historical, cultural, and artistic perspectives into cohesive design experiences. But it is a self-published limited edition art book project that I am most proud of: Uprooted, a book of levitating flowers and other fashionable nonsense. The elevator pitch goes… What if the internet was soil, what flowers would grow? It recently won a gold award for print at the International Design Awards.From communicating the rich food story of Aotearoa in Cuisine magazine to the book design of Through Shaded Glass for Te Papa Press, these projects demonstrate my ability to merge historical, cultural, and artistic perspectives into cohesive design experiences. But it is a self-published limited edition art book project that I am most proud of: Uprooted, a book of levitating flowers and other fashionable nonsense. The elevator pitch goes… What if the internet was soil, what flowers would grow? It recently won a gold award for print at the International Design Awards.”
Purchase Fiona’s book uprooted here and own a piece of NZ fine art history.
Aligning Marketing and IT: Boosting Your Digital Success
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In today’s fast-paced digital world, businesses need to stay ahead by integrating their marketing efforts with the right technology. But when marketing and IT teams are working separately, it can lead to disjointed strategies, missed opportunities, and inefficiencies. That’s why using a single agency to implement both your IT and marketing is a game-changer. Here’s why:
1. Unified Strategy = Better Results
When marketing and IT teams work separately, they often pursue different goals and strategies. This can create confusion, miscommunication, and wasted resources. But when you use one agency for both, they’ll create a unified digital strategy that aligns your marketing campaigns with the technology that powers them. From website optimization to data-driven marketing, everything works together seamlessly, leading to better results.
2. Simplified Communication
One of the biggest challenges businesses face is communication between different departments or agencies. With separate marketing and IT teams, there’s a risk of information getting lost or misinterpreted. By working with one agency, you eliminate this issue. The marketing and IT teams are on the same page, speaking the same language, and working together toward a shared goal. This streamlined communication ensures quick turnarounds, fewer mistakes, and more efficient workflows.
3. Data Integration for Smarter Decisions
Data is the backbone of both marketing and IT. Marketers rely on customer insights to create targeted campaigns, while IT ensures that this data is collected, stored, and analyzed correctly. When you use one agency for both, they can integrate your data across platforms and systems, ensuring data consistency and better insights. This results in more effective data-driven marketing strategies that can be adjusted in real time for optimal performance.
4. Technology that Enhances Your Marketing
Marketing today is powered by technology. From automation tools to CRM systems and analytics platforms, the right tech stack can make all the difference. However, without proper implementation and integration, these tools can fall short of their potential. By using one agency to manage both your IT and marketing, you ensure that the right technology is in place to support your marketing efforts. Whether it’s automating campaigns, optimizing your website for SEO, or tracking customer behavior, the right tech can elevate your marketing game.
5. Faster Implementation and Less Downtime
Working with separate agencies can lead to delays, especially when it comes to technical issues that affect your marketing campaigns. With a single agency handling both IT and marketing, issues are addressed faster, and there’s no back-and-forth between teams. Whether it’s a website update, a CRM integration, or a marketing campaign launch, everything moves more smoothly with one agency in charge, minimizing downtime and maximizing efficiency.
6. Improved Customer Experience
Ultimately, both marketing and IT share the goal of improving the customer experience. Marketing attracts and engages customers, while IT ensures that the technology supporting that engagement is seamless and secure. When these teams collaborate from the start, the customer journey becomes more cohesive and personalized. From personalised content to a smooth website experience, customers will feel more connected to your brand, resulting in higher satisfaction and increased conversions.
7. Cost-Effective and Efficient
When you combine your IT and marketing services into one agency, you cut down on the costs associated with managing multiple vendors. No more paying for separate agencies to handle marketing strategy, website development, and IT support. By using one agency, you streamline your processes, reduce costs, and get more value for your investment.
Conclusion
In a digital world where every second counts, using a single agency for both your marketing and IT needs is not only practical, it’s smart. By aligning your marketing campaigns with the right technology, you’ll see faster results, improved ROI, and a smoother experience for both your team and your customers. Let a unified agency drive your digital success from start to finish.
Unlocking the Power of SEO: A Guide For NZ Businesses
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Unlocking SEO Success for New Zealand Businesses
In today’s digital world, SEO is a game-changer for businesses looking to stand out online. From Auckland to Wellington, companies are realising just how important it is to rank well on search engines. A solid SEO strategy helps businesses get noticed, attract customers, and stay ahead of the competition.
This guide is designed specifically for New Zealand businesses, breaking down SEO in a way that’s practical and easy to apply. Whether you’re a local café, an e-commerce store, or a service provider, understanding how SEO works can take your online presence to the next level.
What is SEO and Why Does it Matter?
Search Engine Optimisation (SEO) is all about making your website easier to find on Google and other search engines. It’s a mix of technical know-how, smart content strategies, and user-friendly design that helps your business rank higher when potential customers search for products or services like yours.
Simply having a website isn’t enough. To reach the right audience, businesses need to use SEO techniques that align with both global standards and local trends. That means using the right keywords, creating engaging content, and making sure your site loads quickly and works well on mobile devices.
Why SEO is Crucial for New Zealand Businesses
More people than ever are searching online for products and services. If your business isn’t ranking well on Google, you’re missing out on potential customers. A well-optimised website brings in organic traffic – people who are already looking for what you offer without the ongoing cost of paid ads.
For small and medium-sized businesses, SEO is a smart investment. It helps build credibility, establish trust, and ensure long-term visibility. Plus, New Zealand’s unique market means businesses that tailor their SEO to local search habits will have an edge over the competition.
SEO Trends to Watch in New Zealand
SEO is always evolving, and staying ahead of the trends can give your business a competitive advantage. Here are some key trends shaping the SEO landscape in New Zealand:
✅ Mobile Optimisation – More people are searching on their phones, so Google prioritises mobile-friendly websites. If your site isn’t responsive, you’ll struggle to rank well.
✅ Voice Search – With smart speakers and voice assistants on the rise, more searches are happening through voice commands. This means businesses should optimise for conversational, long-tail keywords.
✅ Local SEO – More Kiwis are searching for businesses “near me.” Claiming and optimising your Google My Business listing, using location-specific keywords, and getting customer reviews can boost your local rankings.
✅ Quality Content – Google favours websites that provide valuable, well-written content. Regular blog posts, FAQs, and in-depth guides can help position your business as an industry leader.
How to Create an Effective SEO Strategy
Getting SEO right takes time, but a clear strategy makes all the difference. Here’s where to start:
Website Audit – Check your site’s performance, speed, and structure. Identify areas that need improvement.
Set Clear Goals – Decide what you want from SEO: more traffic, better lead generation, or increased sales.
Keyword Research – Find out what your audience is searching for and optimise your content around those terms.
On-Page Optimisation – Use keywords naturally in your titles, headings, and content. Improve your meta descriptions, images, and internal linking.
Off-Page SEO – Build quality backlinks, engage on social media, and encourage online reviews to boost credibility.
SEO isn’t just about ticking boxes – it’s about connecting with your audience and giving them a great experience online. By focusing on a well-rounded strategy, New Zealand businesses can improve their search rankings, drive more traffic, and turn clicks into customers.